Gen Z is the latest generation to enter the workforce, and they have some demands. The job market has changed significantly over the past few years, and this group is taking notes. Unlike generations that have come before them, Gen Z prioritizes more than just salary. And they’re on the move! 25% of this take-charge generation plans to leave their current employers within the next six months. So, here is what Gen Z wants from their employer and how you can attract them.
Common Mission & Values
A whopping 80% of those hoping to land a new job will be searching for something that better aligns with their values. If you want to capture these talented and motivated young workers, you’ll need to put your company (and team)’s mission and values on display. According to Deloitte, “To win the hearts of Generation Z, companies and employers will need to highlight their efforts to be good global citizens. And actions speak louder than words: Companies must demonstrate their commitment to a broader set of societal challenges such as sustainability, climate change, and hunger.”
Gen Z has been raised during a time of evolution regarding diversity and inclusion. They have witnessed radical and historic progress being made, and they expect the companies they work at to be involved. And company commitment should extend beyond just race and gender. Gen Z values representation for identity and orientation across the board. So, if you want to hire these change-makers, be prepared to talk the talk AND walk the walk.
Consider that this generation has been raised in a world that never stops innovating. Every day there is a new tool, social network, and technological advancement. They are hungry for knowledge and recognize that learning never stops. That’s why 76% of Gen Z will be on the hunt for opportunities that offer ongoing education.
Your team needs to offer continuous training programs so that your Gen Z employees can expand their skillsets and experience. Lean on your current employees of the Millennial, X, and Boomer generations to mentor and guide newcomers through their careers. Additionally, have scheduled check-ins with your team members to ensure they have access to all the tools and education they desire. (This will significantly help your retention rate overall!)
Last but not least, 61% of Gen Z will be on the lookout for more opportunities to move up or increase responsibilities. Throughout the hiring process, make sure to map out the growth opportunities. Include it in the job description, walk candidates through it during the interviews, and share real success stories! Let current employees know that there is an open-door policy regarding inner-company mobility so that they feel comfortable having those conversations.
Gen Z is quickly becoming an integral part of today’s workforce, and they are going to bring innovation, progression, and motivation. However, they are going to be a tricky group to attract! They are demanding companies change for the better, so make sure to put your best foot forward. Looking for more hiring advice? Browse our exclusive client resources.