Tips, best practices, and updates from your JSG Marketing Team!

How to Promote Your Jobs on LinkedIn

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When it comes to selling to a company or recruiting for job orders, LinkedIn is a tool that can exponentially expand your reach to prospective clients and candidates.  When promoting and posting your specific jobs on LinkedIn, here are some best practices to help expand your reach.

Step 1: Find a Picture or Video

When you include a picture or video in your job posting, it adds something that catches people’s eyes and keeps them interested. On LinkedIn, it helps your ability to reach more people. When you add a picture on any post, your post is 12x more likely to be seen. And if you add a video, 5x more people will interact with it over any other LinkedIn post. This is essential when sharing a job because whenever someone likes, comments, and shares your post, it also is shared with their networks. Which then becomes this domino effect of how many people could possibly see your post.

Step 2: Write a Short & Sweet Post

The next thing you want to do is provide a short and concise description of the job in your post. You want to add the job title, location, and maybe one or two things they need to have to be a qualified candidate. You also want to make sure to put in your contact information, as well as the link to your specific job posting. This way they can contact you if they have questions or can head straight to the link to apply. Below are a few examples of great job postings on LinkedIn!

 

Step  3: The Marketing Team is Here to Help

If you need help with finding a picture, would like a job skin, want to have us make you a video, need some ideas on what to say, we are always here to help! Our job is to make your lives easier and help you find great candidates and clients. So please don’t hesitate to reach out to us if you need anything. Also, if you’re wanting to use pictures for your jobs, make sure to use royalty free ones. Below are approved sites you can take pictures from and not have to worry about stealing someone else’s work!

StockSnap: https://stocksnap.io/

Unsplash: https://unsplash.com/

Pexels: https://www.pexels.com/

Step 4: Share your Post

And the last thing to do is share your post. Once shared on your page, it will start to gain traction. Remember, we’re a team. The more we support our co-workers’ jobs as well as our own, the more people learn and know about Johnson Service Group. And before you know it, people will start to reach out to you, both clients and candidates, to see if they have an opportunity to partner with you.

We hope this helped you when it comes to how and what you should post when you’re posting a job on LinkedIn. It doesn’t need to be difficult. And with these tips, we hope they make marketing and candidates about your jobs more exciting and fun. LinkedIn is a great platform and if used to its potential, it could really help you find the people you are wanting to find.

How to Update Your JSG Email Signature

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Email Signatures

Here at JSG, we get to help our clients and candidates every day. So, having consistent branding in everything we do is essential for portraying our mission and company values. Today I am going to go through the steps to ensure you have the properly branded JSG email signature and if not, how you can fix it in less than 5 minutes. The Marketing Team is here to help all of you be successful and we hope this video and walkthrough can help your teams continue to grow!

1st Step – Office 365 One Drive – JSG Docs

To get to our official email signature document, you first need to the Marketing folder in the JSG Docs. To get to the correct folder, check out the Document Libraries. From there, you will click on the JSG Common folder and find the one that says Marketing. From there, you will see all of the marketing documents that are there to help you with almost anything you need! The next thing you will do is find the document that is titled “2018 Email Signatures” and click on it.

2nd Step – Download Email Signature Document

From here you will want to download this file onto your computer. You’re unable to copy over the correct format by just copying within SharePoint, so you must make sure to download it.

3rd Step – Copy and Paste in Email Signature into Outlook

Once you have it downloaded, all you need to do is copy it. There are two different options to choose from (one with your office address and one without). Once copied you will need to head to your Outlook. Once in your email, you will head to File –> Options –> Mail –> Signatures. Once there, you click “new” and paste in the copied email signature.

When you paste in your signature, be sure to right-click and select “paste as plain text” to keep the original formatting. Then all you need to do is fill in your information and press save!

4th Step – Check to See That it Works

Once you’ve saved your new email signature, test it out to make sure it looks correct and works. If everything looks good, you’ve done it!

Thank you all for watching and reading this email signature step-by-step guide to help you have the correct email signature here at Johnson Service group. If you have any questions, need any help, or have other videos you’d like us to do, please reach out to Matthew or me at any time!

Matthew Bennett: mbennett@jsginc.com

Nicole Clements: nclements@jsginc.com

The Benefits of Using Pictures When Sharing Jobs on LinkedIn

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LinkedIn

Did you know that you’re 12 times MORE likely to get engagement on a LinkedIn post if you include an image? This means when you’re posting about jobs, a person is 12 times more likely to see your job post and apply than if you were to just copy and paste the job description on your LinkedIn without an image.

In this blog, I’ll be explaining step by step how to find and post a picture that will help your LinkedIn job postings reach even more prospective candidates than ever before! You can also watch the video below for a detailed walkthrough.

Step 1 – Have the Marketing team make you a picture or find one yourself

As a member of the Marketing team, I know how busy you are. We are here to help you! If you have a job you’d like to post with an image, we can make you one in 5 minutes flat. This will include branding, a logo, your job title, location, and of course a corresponding picture.

This is probably the easiest way to get a graphic because all you have to do is send us the information and we will get it to you as soon as we can. You can also find pictures on your own. Just make sure you use one of the following sites:

These three sites contain royalty-free images that are free for anyone to publish. If you just find an image on  Google or another site, you put yourself and the company in possible legal trouble because we don’t have permission or the rights from the owners to use their images. So, if you decide to use your own photos, please only take them from these above sites.

Step 2 – Upload Photo on LinkedIn Post

Once you are on LinkedIn, press the photo icon on your publishing content tool. This will bring up your files and you can choose your picture from it’s saved location. Make sure you upload the picture first. If you don’t, it may affect the rest of the process.

Step 3 – Write in Your Job Description

The next thing you want to do is write in a short and catchy job description. Add in some requirements, location, and maybe some fun facts about the position. Don’t copy and paste the job description! This is your opportunity to show your personality and SELL the job, so use it to your advantage!

Step 4 – Add Website Link and Contact Information

After you have finalized your awesome and enticing job description, make sure to add some sort of contact information. Whether that is your phone number, email, or both, adding your contact details will help people reach out to you and ask questions or find out more about the position.

You also want to go to the JSG job board and find the hyperlink to your job post. Adding this link into your LinkedIn post allows potential candidates to directly apply to your job and all of their details and resume will get uploaded straight into Bullhorn.

Step 5 – Publish

And the last thing you need to do is publish your LinkedIn post! This allows candidates to get excited, see an engaging image, and hopefully, help you receive more qualified candidates.

If you need any help or would like to work with us on pictures, blogs, or even videos, the Marketing team is here to help you succeed! Don’t be afraid to reach out to us! Thank you, and good luck! This should be a fun and exciting new avenue for finding awesome candidates.