Communicating Company Values to Candidates

When hiring new employees, it is crucial that they know what your company stands for. How can you communicate your values as genuine, rather than just all talk?

Share employee experience

Typically, it is good to have a candidate interview with more than one person from your company. Use this to your advantage to share information about your values. Encourage whoever is interviewing the candidate to share what they genuinely like about the company and what it stands for. Suppose your employee truly feels like your company reflects your values well. In that case, this will be communicated to the candidate in how the employee speaks about the company.

Cite the action behind your words

Describe for your candidate how the company values play into daily work. You can speak about this when describing what they can expect when working for you. For example, if you value balance, you may refer to how you do not ask employees to work past regular hours. If your company values community outreach, you could mention your company’s monthly volunteer projects. Candidates are wary of companies that spew buzz words without actions to back them up.

Ask their opinion

Good companies care about their employee’s opinions. This can start as far back as the interview process. Ask them what values they like to see in the company they are working for. Share with them what your company sees as important and how that may align with what they value. Not only does this open the door for conversation about company values, but it also signals to the interviewee that your company is willing to take opinions and criticism into account when growing and changing the company.

Your company values should be somewhat evident in how you conduct business. Giving candidates a taste of your day-to-day, having them talk to other employees, and doing a little bit of shameless self/company promotion is all you need to communicate your values to potential employees.

3 Ways To Assess A Company’s Culture During Your Job Search

Now more than ever, it’s essential to understand a company’s culture before joining their team. According to a report by SHRM, in the last year, one in five Americans left a job due to poor company culture. Additionally, consumers are holding brands accountable. In a recent COVID-19 brand trust report, 90% of people believe brands must do everything they can to protect their employees’ and suppliers’ well-being and financial security. So, it won’t cut it anymore to simply provide a competitive salary. But how can you determine the company’s culture during your job search? Start with these three ways.

Do Your Research

Now, with the presence of social media, it’s easier than ever to get a picture of a company’s culture. Check out their LinkedIn, Facebook, Instagram, and Twitter. Don’t forget to explore employee profiles too! Additionally, browse company reviews on Glassdoor or Google to get an idea of what past and current employees think. (Just remember to take reviews with a grain of salt!) And, if any red flags come up, be sure to address them during your interview.


If you go in person for an interview, be sure to observe everything around you. Do the other employees seem friendly and happy to be at work? What does the office look like? You want to keep an eye out for how people are dressed, office cleanliness, and updated equipment. As you observe, try to picture yourself as an employee. Does it seem like a place you could see yourself working?

Ask The Right Questions

When the interviewer turns it back around to you, have a couple of great questions at the ready. You want to go beyond the obvious, “what’s the company culture here?” in order to paint a complete picture of the team and company culture. Here are a few of our favorites (and what to listen for in an answer):

Tell Me About A Recent Team Win.

When the interviewer answers this question, you want to hear them celebrate wins, both big and small. Additionally, a hiring manager should give recognition to the team members involved.

How Does The Department Handle Conflict?

Conflict is bound to come up in team environments. However, it’s all about how the leadership handles it. Ideally, they will have a process in place to address inner-team conflict. The answer you don’t want to hear is, “we don’t have conflict.” Chances are, they are avoiding it, or team members don’t feel comfortable sharing any conflicts with their manager!

Are There Opportunities For Development?

Development opportunities are a great indicator of a supportive and encouraging work culture. If companies give their employees the chance to grow their skills and move up in the company, they will invest in your success.

In the end, there’s actually quite a bit you can learn from about a company’s culture from the outside. You just have to know what to look for! Another great way to understand company culture is to partner with a recruiting firm like Johnson Service Group. We have exclusive relationships with hiring managers and get all of the insider information that you need. Ready to get started? Explore our jobs or contact a recruiter today!