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5 Ways To Prep Your Social Media For A Job Search

5 Ways To Prep Your Social Media For A Job Search

Social media has become an essential part of our modern-day lives. It’s how we express ourselves and connect with others. Additionally, it can be a make or break factor in your job search. According to Careerbuilder, more than half of hiring managers have found content on social media that has caused them not to hire a candidate. While this statistic can be intimidating, don’t let it deter you from social media altogether! Forty-seven percent of hiring managers say they are less likely to call a candidate for an interview if they can’t find them online at all. So, it’s all in how you navigate it. Start by prepping your social media for a job search in these five ways.

Privatize your non-professional profiles

Any social media account that you use exclusively for personal use should be private. Go through each profile and make everything private while still keeping them active. Pick an appropriate profile picture so that if they search for you, your potential employer can match a face to a name. To test out your privacy settings, try Googling yourself in an incognito window.

Update your professional profiles

Your job search is the perfect time for your professional social media profiles to shine. As a result, it’s essential that you have them updated. LinkedIn is an obvious first stop. Detail your current skills, past positions, and career goals. Then, consider other social networks that may be beneficial to your job search. These could include professional portfolios on Instagram, Google reviews, or any other sites relevant to your industry.

Engage with the right content

Now that you have your professional profiles up to snuff, it’s time to put them to work. Find and share relevant industry content, posts from prospective employers, and examples of your work on social media. This will ensure that when an employer sneaks a peek at your profiles, they’ll see that not only are your qualifications a match but also that you are engaged and passionate about what you do.

Add relevant social media links to your resume

Finally, add any relevant social links to your resume. You should do this for professional profiles only. Your future employer doesn’t need a link to your (now private) Facebook profile! Include links to your LinkedIn, Instagram portfolio, or other professional sites right along with your contact information. Be sure to make these active links as most resumes are reviewed online nowadays!

Grow your network

Last, but not least, grow your professional network. Seek out people who work for your dream companies and send them a personalized connection request. Let them know who you are and why you’re seeking connection. It’s key to avoid asking for any favors upfront. Instead, lead with what you can offer.

Make social media work for you, not against you during your job search. Partner with a JSG recruiter to find your next position, and we’ll help make sure you are poised for success on and offline!

Four Activities to Master During Your Job Search

Four Activities to Master During Your Job Search

Searching for a new job is much more than just scouring online job boards and refreshing your inbox every five minutes. There are many ways you can bolster your search in the background of your job hunting journey. If you are looking for better results, here are four activities to master during your job search.

Clean up your social media

Did you know that nearly 70% of employers check candidates’ social media when making hiring decisions? While you are in between applying for jobs, take some time to clean up your social media accounts. If you have some distasteful or unprofessional posts, it’s probably a good idea to remove them. So, next time you see one of those cringy Facebook memories from years ago, consider deleting it. Moreover, if you are worried about a future employer seeing your social media content, it might be best to make some or all of your profiles private. It is pretty easy to change your privacy settings on Instagram, Facebook, and Twitter.

Become familiar with virtual interview platforms

Another activity to master during your job search is familiarizing yourself with popular virtual interview platforms. If you have experience with platforms like Teams or Zoom, you are in good shape. However, if you don’t have much experience with these technologies, it’s worth your time to get to know them. Take a page out of the book from this prosecutor from Texas.

Save yourself from any embarrassing video interview moments to ensure your meeting goes purrfect!

Create a side hustle

If you have been unemployed for a while, have you considered working on a side hustle? Many people across the world are marketing their skills on a consulting basis. Creating a side hustle is an excellent way to extend your network, bolster your portfolio, and make a little money on the side. There are numerous programs out there like Fiverr and Udemy, each with different perks or specialties. So, whether you are a content creator, engineer, or excellent writer, there are plenty of opportunities to create a side hustle and make some spare cash during your job search.

Partner with a recruiter

Another activity to master during your job search is developing a partnership with a recruiter. Recruiting firms like JSG are looking for talented candidates to help them discover their next job opportunity. We have strong relationships with hiring managers and help you from resume submittal to signing your offer letter. Our team at JSG is ready to help you find your next position. We have hundreds of jobs across North America with clients ready to hire talented workers just like you. Reach out to us today, and let’s get you back to work!

college grad toolkit

The College Grad Toolkit

Graduating college is a monumental step that’s full of exciting and daunting unknowns. If you’ve chosen to enter the professional workforce after school, there are some things that you absolutely need to have in your toolkit if you want to secure a job after college, or simply, give off a more professional vibe. Here are six things you must have in your college grad toolkit to successfully kickoff your career.

Easy Means of Contact

Have your phone and email visible and available! Make sure you have an easy way for recruiters, hiring managers, and potential references to communicate with you. Your contact information must be front and center on your resume as well as in the signature of every email. Also, make sure you have a professional email. Now that you’re graduating college, it’s time to stop using that cute email address you made in middle school.

A Fantastic Resume

Crafting a perfect resume has such an important role in landing the job you want. Your resume should include all the resume essentials, like your contact information, hard and soft skills, work experience, education, and certifications! Once you’ve edited and reviewed your post-college resume, show it to someone you trust to gather even more feedback! Getting extra eyes on a resume will always get you a step closer to an outstanding perfect resume.

An Excellent LinkedIn

Update your LinkedIn to show that you are now a college grad! Then start making connections with students you went to school with, professors you learned a lot from, and others that have connections with your university. But don’t stop there! Start connecting and making conversations with professionals in your field or someone that has your dream job.

However, before you start making those connections, check off some other post-grad LinkedIn essentials like:

  • Uploading a great profile picture
  • Receive endorsements from your peers
  • Adding valid and applicable skills
  • A great summary of who you are

At-The-Ready References

Contrary to popular belief, references do matter. In research done by TLNT, they found that 21% of hiring managers remove candidates from the running after they speak with their professional references. This means that your references must be legit and always on deck. So, speak to your professors, bosses, or coaches about leaving you a good reference, if needed.

Cleaned-Up Social Media

Start cleaning up your social media accounts! More than half of hiring managers check out your social media as an act of screening you for a job. Additionally, if they find a red flag, you could be immediately dismissed for a job. Double-check that there’s nothing from college on your social media that may hinder your chances of landing a job. This might include a provocative photo, profanity, or speaking poorly of others online. If this content exists on any of your social media accounts either delete it or adjust your privacy settings.

Professional Outfit

You need at least one professional outfit that you can wear to interviews. Dress to impress your potential employers, no matter what industry you’re entering. For more tips on what to wear to an interview, check out our  ‘How to Dress for Your Next Interview’ blog.

Graduating from college is an exciting time and may look different than expected due to the coronavirus. However, this college grad toolkit will hopefully help guide you through these next stages of your career. And if you’re looking for more assistance, JSG has compiled a group of resources to help you successfully kickoff your career. Check it out!

Video: Here’s your college grad toolkit

social media

Should Employers Screen Candidate’s Social Media?

According to a 2017 study by Careerbuilder, nearly 70% of employers screen their candidates’ social media activity. And given the steady growth of social media since then, it’s safe to assume that number only continues to grow. However, in a world of online information, a lot of questions begin to arise surrounding this controversial topic. Is it even legal to screen based on a candidate’s social media? If so, is it ethical? And even further, is it causing you to miss out on qualified talent? We’re breaking these questions down to give you an in-depth look into the role that social media plays in today’s recruiting practices. 

Is it legal?

So, technically viewing any public social media is legal. You can’t fault anybody for that! However, it gets tricky when it starts affecting your hiring decisions. Employers must abide by laws prohibiting discrimination when it comes to employment practices. Even a quick glance at a candidate’s social media exposes you to the risk of making judgments based on protected classes. These include but are not limited to color, race, sex, religion, or national origin. You may even fall victim to your own unconscious bias, walking a thin line of legality. 

Is it ethical?

Many employers are of the mindset that if something is public online, it is part of your personal brand. Thus, if they hire you, your brand becomes an extension of the company’s brand. While this may be true, it’s important to tread carefully with judgments based solely on social media presence. There have been a few controversial cases over the last few years where candidates were not hired because of something seen on social media.

Remember the viral story from 2019 about a girl who was not only turned down for a job but publicly shamed on a company’s social media for posting a bikini-clad photo on her personal account? While this action was technically not illegal, it certainly was not ethical. In fact, it caused the entire company to implode – completely deleting its website and social media accounts altogether.

Is it limiting your talent pool?

Legal and ethical ramifications aside, judging candidates based on their social media presence alone could be causing you to miss out on incredible employees. In order to grow, companies must diversify their talent pool based on experiences, personalities, and skillsets. By reserving judgment until a candidate has completed a full hiring process, you have a greater chance of hiring a more diverse team.

Therefore, it’s not in an employer’s best interest to screen a candidate’s social media during the hiring process. However, if a clean online presence is important to your company or a specific position, it is perfectly okay to set rules and boundaries regarding personal social accounts for onboarded employees. (And P.S., if you’re a candidate, it’s a good idea to clean up your social accounts anyway – just in case!)

Interested in reading more insider takes on employment and hiring? Check out the JSG blog!

LinkedIn

Get More Out of LinkedIn

LinkedIn

In 2019, it’s no secret that social media has woven itself into almost all aspects of our lives. In the business world, the hiring process is no different. Sites like LinkedIn provide several tools to increase your chances of getting hired. LinkedIn offers everything from building up your endorsements to building connections with other professionals in your industry. Now all you need to do is take advantage of them.

Leveraging your Network

One of the basics of LinkedIn is connecting with other people to grow your network. Keep track of your relationships with former classmates, co-worker, and friends to learn more about the companies they work for and any potential job opportunities. A company’s LinkedIn page will inform you of any connections you have already formed with current employees, or which employees graduated from your same university. Either of these is a great conversation starter when inquiring about a job.

Your network can also help your credibility. On your LinkedIn page, individuals can list the various skills they hold. Others can then vouch for you, showing anyone reviewing your credentials that you are in fact certified and hirable.

Educate Yourself

One of LinkedIn’s strongest components is its use of educational resources. There is so much information available throughout their site, ranging from personal development to company insight that you NEED to be taking advantage of. Industry and job market updates are posted regularly, allowing you to stay up to date on the latest trends relevant to your job and life. Salary insights and company comparisons allow you to find out if your pay is on par with others in your profession. Companies post content that can be a snapshot into their company culture, allowing you to learn what it’s like to work there before even going in for an interview.

Recruiters Come to You

LinkedIn can also serve as your personal “lighthouse,” letting potential employers and recruiters know you are open to new opportunities. While being proactive in your job search is always important, sometimes the perfect opportunity comes to you. Recruiters specialize in placing candidates with job opportunities that match their skillsets. Just because you can’t find the ideal help wanted ad, doesn’t mean it doesn’t exist!

job search

A Better Job is Out There. The Trick is Finding It!

job search

The process of beginning to look for a new job can feel overwhelming. With seemingly more and more positions available each month, the options on the hiring market can be tempting. Many workers find themselves asking, “Am I content with my current employer?” Roughly half of Americans reported adequate satisfaction, but what if you are a part of the group that wants more?

While there are numerous ways to begin your job search, the most important step is to start your search. You won’t find your dream career without searching or assuming it will come to you.

Your Friend: Social Media

In this digital age, one thing is for sure: Social media dominates our lives and society. Over the past decade, it has grown to play a more significant role in our everyday lives. Our jobs and means of employment are no exception. Companies often advertise positions they are looking to fill on their sites like Facebook, LinkedIn, YouTube, and Twitter.

They may use a Staffing and Recruiting company, like Johnson Service Group, to find these candidates for them directly through recruiters. Sometimes they employ third-party sites like Indeed to host job opportunities and means for applying online. Regardless, job openings and employers needs are readily available over the internet. Finding and accessing them is a matter of knowing where to look.

Your Friend: Your Friends/Colleagues

The best weapon when looking for a new job may seem obvious. However, networking has withstood the test of time and remains the best way to land a new career. While the landscape of the networking world has evolved to incorporate cell phones, social media, video calls, and other technologies, the goal remains the same; to form valuable connections between one or more people.

Reach out to peers or colleagues from your past. A simple direct message on LinkedIn or Twitter asking about someone’s current state is both a friendly hello, and a way to learn about their place of work. If appropriate and they are willing, a first-hand account of an employer is one of the most valuable pieces of information during a job search. From here, you can ask for a formal introduction. This creates a more lasting and meaningful connection, increasing your chance of being remembered (and hopefully hired).

If you have no immediate connections that interest you, look at potential employers through LinkedIn. A company’s profile lists employees, and you may discover some surprising connections!

These 3 Social Media Faux Pas Could Totally Ruin Your Career, Johnson Service Group, Johnson Search Group, jobs, hire, social media, twitter, facebook, instagram, snapchat, posting, overtagging

These 3 Social Media Faux Pas Could Totally Ruin Your Career

These 3 Social Media Faux Pas Could Totally Ruin Your Career, Johnson Service Group, Johnson Search Group, jobs, hire, social media, twitter, facebook, instagram, snapchat, posting, overtagging

Because social media is intertwined with everything we do these days, navigating it in a professional manner can be extremely tricky. You don’t want to share too much, but at the same time it’s essential to career growth to have an established online presence.

So how do you figure out what is appropriate to post about work and what isn’t? Start by avoiding these major faux pas:

1. Posting something inappropriate

The general rule is: if you’re wondering if it would be appropriate to post, the answer is probably not. If it could hurt you or someone you know, don’t post it. Tap into your common sense and consider the content before you click “post/publish/tweet”. If it is not promoting and advancing your personal or professional brand, it’s probably better kept offline.

2. Overusing sarcasm or other unpleasant attitudes

You cannot control the way your online messages are interpreted. People pick up on your tone, and will snap-judge you based solely on that. Social media is for sharing your voice and having your opinions be heard, but you want to make sure that you are coming across as genuine, positive, and an accurate reflection of who you are as a person.

3. Overtagging

Now this can be a hit or miss. You should tag friends and family in content you think they will like, but when it comes to tagging coworkers there is a balance. If something you’re posting is related to the team, try send an email or quick Skype message. When you post on social media, you are speaking to everyone who follows you and then some, so you want to make your content relevant to everyone. The last thing on social media you want to do is exclude someone who could bring a new perspective on something important.

Posting about a dreadful day at work can be tempting, but make sure you remember that even with privacy settings, your social media could be seen by anyone. The globe is small and we live in a very connected world. Don’t be the person who didn’t think before they went out and overshared with the whole word…. think before you post! (Your career will thank you for it.)

3 Simple Steps To Getting Hired Through Linkedin, Johnson Service Group, Johnson Search Group, jobs, hire, LinkedIn, professional life, social media, update, settings, active, skills, endorsements, connections

3 Things That Will Help You Get Hired Through LinkedIn

3 Simple Steps To Getting Hired Through Linkedin

LinkedIn is by far one of the best places to “get discovered” for your next opportunity. You’ve probably heard stories about friends who get a seemingly random message through LinkedIn and all of a sudden they’ve landed a great job with a huge pay increase and a fantastic company culture. Spoiler alert: it’s not random! Recruiters are scouring LinkedIn day in and day out to find the diamond in the rough that will be the perfect fit for their open role. So how do you become one of the eagerly sought after candidates through this social media network? Easy, just follow these 3 simple steps.

  1. Updating Your Settings

An update to your privacy settings is the essential first step to getting a job through LinkedIn. Make sure that almost everything is set to be visible to the public. This includes your profile photo, your entire profile, and your visibility when viewing other’s profiles. Under the Privacy tab settings, update your privacy to say, “Let recruiters know you’re open to opportunities.

Definitely click “yes” on this option! LinkedIn will hide this information from anyone at your current company, so it won’t spoil the fact that you’re searching, but it WILL notify other recruiters that you’re on the lookout!

3 Simple Steps To Getting Hired Through Linkedin

  1. Fill Up Your Skills & Endorsements

Any skill that you add to this section will act as a keyword for recruiters searching for you. So, instead of just saying you are a “Computer Programmer,” add specific skills such as Java, C++, or anything else that you have experience in. Insider Tip: because job titles vary so much, recruiters often search solely by skills, making this step critical!

  1. Be Active!

The more you post about your industry and expertise, the more you’ll show up in searches. Always be sure to share relevant content and add a thoughtful comment that adds value to the overall message. You can even spark up a conversation with others by tagging them using the @ sign. There’s nothing that recruiters love more than discovering a candidate who not only knows their stuff, but who is passionate about it too!