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How to Attract Applicants in A Competitive Job Market

The unemployment rate is currently sitting at a pandemic low of 6% and the U.S. economy added nearly 1 million jobs in March. The result is the candidate-saturated market is quickly transforming into a competitive one. So how can your hiring team attract qualified candidates that fit your company dynamic? Here are a few suggestions to source the best candidates in a competitive job market.

Refresh your employee benefits

One of the best ways to attract applicants in a competitive job market is to refresh your employee benefits. Is your company currently offering a traditional vacation and sick time policy? If so, it’s time to review and revise it to fit our current climate better. If you are still offering sick time and vacation time, you should start thinking about offering a paid time off (PTO) pool. Updating to a PTO policy will give your employees more flexibility and control of the time they earned, and it will let them utilize it as they need.

Flexibility is key

Last year, employers were forced to quickly shift their gears to remain operational. Companies that wouldn’t have even batted an eye at supporting remote work suddenly found themselves knee-deep in Zoom meetings. Thankfully, we can see the light at the end of the tunnel with the pandemic. However, if your team wants to attract applicants in this competitive market, you must remain flexible. What if you find the perfect candidate, but they need the flexibility to work from home twice a week because their kids have virtual learning. Are you going to turn away this top-tier candidate because you want them working from the office 9-5 every day? When possible, offer flexibility that the best candidates have grown to love over the last year, and you will instantly see a boost in your applicant pool (and retention rates!).

Offer employee referrals

To encourage your current employees to get involved in the recruitment process, offer a referral program. Whether that’s a cash bonus, gift card, or some company swag, your employers are more likely to submit an employee referral if they have an incentive. Creating an employee referral program is one of the easiest and cheapest ways to receive qualified candidates that will fit your company’s culture. Typically, your employees won’t stick their necks out for just anyone. Plus, you can establish your referral program, so a bonus is only available for a successful hire. You can even place a time restriction on it. For example, employees only get a bonus if the referral is hired and stays on the team for at least 30 days.

If you think that offering a referral reward for an employee recommendation is expensive, keep in mind the average cost of a vacancy. Having a vacancy open for weeks or even months can be much more costly than a $200 Amazon gift card.

Partner with a recruiting firm

If you are serious about attracting applicants in a competitive job market, working with a professional is a wise decision. Recruiters that specialize in your industry are great resources to have on hand. We have pipelines of talented candidates that are ready to make a career transition. If you are ready to tackle this competitive market head-on, reach out to us today. At JSG, we have offices across North America that are ready to source the best candidates on the market.

How to Attract Job Seekers During COVID-19

Jobless claims in the United States jumped yet again today. On Thursday, the BLS reported another 1.9 million Americans applied for unemployment benefits, bringing the total number of unemployed to 43+ million. Yet employers that are hiring are struggling to attract the right candidates. This rift is perplexing with so many people out of work. Some workers that are laid off are enjoying their newfound free time, some are making even more money on unemployment than when they were working, and others are just difficult to find. If you are one of the many employers that need talent, here is how your team can attract job seekers during COVID-19.

Share your benefits and perks

With an extra $600 per month on unemployment, thousands of workers are making more than they were while employed. So, how do you attract those people that are making extra money each week while enjoying a little free time? Your organization should make your company’s benefits and perks transparent. In your job descriptions, layout the benefits you offer, as well as the perks your team gets to have. Offer occasional remote work or have an outstanding 401(k) program? Share that early (and often) in your recruitment efforts! These perks are challenging to come by for many job seekers, so sharing your benefits will be your secret weapon.

Share a glimpse of your culture

Another excellent way to attract top-notch job seekers is to share a glimpse of your company culture. Culture is huge right now, and job seekers want to work for an employer that aligns with their values and beliefs. When you write your job descriptions, add a section that briefly discusses what it’s like to be part of your team. Include links to videos, social media posts, or sections of your website that illustrate your culture.

If your new employees will be working remotely at first or even temporarily, ensure you make them feel welcome from their first day. It can be challenging to build a strong culture remotely. If you are looking for ways to create a positive employee experience for your remote team, here are a few things you can implement to help you attract and retain your staff.

Referral programs

Do you offer a referral program? If you have a teammate that refers a candidate to an open position of yours, reward their efforts! If that referral leads to a hire, give that employee a nice thank you and a small token of your appreciation. Whether it’s a gift card or even a cash bonus, creating a referral program is a great way to attract qualified candidates, even during a global pandemic. If you have a program, ensure your entire staff knows about it so they are incentivized to send over great resumes!

Work with a recruiting firm

These are just a few things your team can do to attract job seekers during COVID-19. But if your team is still struggling to attract candidates during the pandemic, don’t give up hope. Work with a recruiting firm, like Johnson Service Group, that can help you source the right candidates for your team. We have a pipeline of excellent candidates that are ready to get back to work now.