It’s a candidate-driven market. The national unemployment rate is the lowest it’s been in 17 years. Employers are filtering through hundreds of candidates. You need to find a way to stand out to hiring managers and recruiters if you even want to be given the opportunity to interview.
But how will you stand out in a sea of qualified candidates? Blogging is a fun and relatively easy way to rise to the top of your fellow job applicants. Here are four benefits of blogging that will help you catch the attention of recruiters.
Increase online visibility
Showing up on LinkedIn is simply not good enough anymore. You know why? It’s finally 2018, and everyone has a LinkedIn page! But do you know what not everyone on the job market is doing? Yup, you guessed it. Blogging.
Writing blog posts is a great way to be found by recruiters on LinkedIn. If you are sharing your blogs on LinkedIn or posting your blog posts natively to your LinkedIn profile, recruiters and hiring managers will notice you.
You can create your own blog using one of many free blogging sites (WordPress, Medium, or Blogger, just to name a few). Or, to make your life easier, you can just post blog posts directly to your LinkedIn page. All you need to do is log in to LinkedIn and press “Write an article.” Choose a header image, a title, and start plugging away. It’s that simple.
When searching for new candidates, recruiters will check out your LinkedIn page. If you have published blog posts on your profile. it will increase your chances of standing out in the crowd of candidates.
Demonstrate your passion and expertise
You don’t have to be an accomplished author to write a blog post. Just start writing about your industry or something you are passionate about. Show recruiters that you are an expert in your industry. Discuss new trends or issues within your industry and propose solutions on how to address them. Or you can even talk about a complex problem that you were faced with in the workplace and how you overcame it.
Blogging will help demonstrate your communication and writing skills to potential employers. Sharing your thoughts with your professional network will get you noticed by recruiters searching for applicants. Recruiters love to see you doing what you do best.
Showcase your unique personality
Writing and publishing blog posts will help you illustrate your personality and your personal brand with potential employers. As we all know, it can be difficult to show your personality on a resume or even a cover letter. However, writing blog posts provides a medium to showcase who you are and how you communicate with others in a professional manner.
When recruiters or HR read through your blog posts, they will be able to get an idea of who you are before they even bring you in for an interview. This is great because potential employers can assess whether you would be a good culture fit for their organization before you even step foot into their building.
Provide talking points in your interview
When you are fortunate enough to land an interview, your blog posts may provide valuable talking points during your interview. You can reference one of your blog posts when answering a question that the hiring manager is asking you. Or you can even discuss an applicable accomplishment that you are proud of.
The interviewers may even bring up your blog in the interview and ask you about it! Blogging will help you not only stand out during the recruiting process but will make you memorable in the eyes of your interviewers during the decision process.