When you want to stand out during your job search, creating a personal website is a great way to do so. There are tons of paid or free options that make it really easy to put together an online representation of you and your professional life, such as Squarespace, WordPress, or Wix. Not so design-savvy? Partner with someone on a site like Fiverr to craft one for you! Regardless of the method, you need to have a solid outline of what to include on your personal website to set you apart from the crowd. Here are four things you should always include:
Now, just because this is coined as a “personal” website doesn’t mean it is a space to tell your whole life story. Keep it professional and straightforward while letting a bit of your personality shine through! Include your introduction front and center on your personal website, so they get to know you right away. Introduce who you are, what you’re passionate about, and where you aspire to take your career. The field in which you work largely determines how creative you can be here, so try to meld your tone with the overall tone of your industry.
This does not need to be as extensive as your resume, but a visual representation of your work history can be helpful. It’s also a great way to include interactive links so your prospective employers can learn more about your past. Your personal website can also be the perfect place to expand more on your skillsets, whether they were honed through work experiences or not!
Your professional portfolio can vary greatly depending on which industry you are in. If you’re a designer, it will consist of visual images or graphics. A writer? Writing samples galore! Have an engineering background? Highlight some of your most significant projects. No matter the field, include as many links as possible so the hiring manager can explore more details of your accomplishments.
Speaking of links, you might have picked up on a trend throughout this article. Personal websites are ideal for sharing links! In addition to work history and portfolio links, include links to any professional social media. LinkedIn is an obvious one (click here for tips on getting your LinkedIn job search ready!), but maybe you also have an Instagram account to showcase your work or run a mastermind group on Facebook. Anything that is a representation of you as a professional is fair game!
While your personal website is still a piece of your professional puzzle, don’t be afraid to show a little creativity. One of the most significant benefits of this job search tool is that it allows you to tell your story and show prospective employers who you are. If done right, it can be just the thing to set you apart from your competition and land you your next position!