Meet Matthew Bennett, Johnson Service Group’s Digital Marketing Manager! He has been with the company for two years now and has made a tremendous impact on our digital footprint in that time. Keep reading for more information on Matthew and JSG’s marketing strategy.
You’ve been doing Marketing for about six years now for a few different companies. What is unique about Marketing in the staffing industry?
Before joining JSG, I didn’t know much about staffing. I knew they helped people find new opportunities, but I had no idea how extensive the process was. This was the first time I’ve done marketing for a company that provides a service instead of a tangible product. It’s been a really fun change in pace, and I’ve learned a lot about new ways to market a company. I’ve also only worked for smaller, local businesses, so it’s interesting to work for a larger organization that has a large footprint across the continent.
One of the things that’s interesting about marketing in the staffing industry is that you have multiple target audiences. We work with clients and candidates in over a dozen different industries. This means we have to generate content that appeals to all sorts of different people throughout North America.
Tell us more about Johnson Service Group and how they compare to other staffing companies.
Johnson Service Group is privately held, so we have the opportunity to simply put people to work without having to worry about what people on Wall Street think. We compete with some of the largest firms in the industry, and with our talented team of recruiters and salespeople, we’re able to go head-to-head with them. For example, we were recently named to SIA’s list of Largest Engineering Staffing Firms in the U.S., which is quite an accomplishment in such a competitive industry.
With 30+ offices throughout the United States and Canada, each one has the autonomy to operate a bit differently. We all have the same guidelines, responsibilities, and overall mission, but each office has the opportunity to tailor their process. This allows us to serve our clients better and be more efficient overall. It’s cool to see how different locations approach the same thing in a slightly different way!
What do you like most about working for Johnson Service Group?
I love that I have the creative freedom to try new things and experiment with new marketing strategies every single day. I enjoy working with different people and offices throughout the company; it allows me to learn a ton about our industry. Some of our staff have been in the staffing industry for decades, and it’s always interesting to learn something new from them.
When you’re not dreaming up the next big Marketing idea, what do you like to do in your free time?
I just got married in September. My wife and I are huge Gonzaga basketball fans (Go Zags!), and we never miss a game. I love hanging out with my dog, Penny, and enjoy spending the weekends at our family cabin.