With the New Year upon us, we thought it’d be a perfect time to go over LinkedIn Profiles and how each of you can optimize them. We know it can be sometimes difficult to do all this extra stuff. However, as we move even more into the digital world, especially for staffing and recruiting, it’s essential that we are presenting ourselves and the JSG brand in the best possible light. So, with that being said, here are the 5 tips to optimize your LinkedIn profile and help you increase your engagement with both clients and candidates.
First Step: Profile Picture
Did you know that a profile picture on LinkedIn will lead you to be seen 20x more than without one? And! You will have 9x more people accept your LinkedIn requests. Overall, profile pictures are one of the first things people see on your profile. If it’s non-existent, blurry, or non-professional, it could definitely hurt your prospecting abilities
Tip for if you don’t have a professional picture yet:
Cell phones nowadays have just as good or even better picture quality as digital cameras. So, all you have to do is grab a co-worker or partner, find a good background (white walls or outside are perfect), and then have them take a picture of your chest up while holding the phone horizontally. This will be a great picture to use and is super easy! Again, if you need any help with cropping or editing your photos, you can always reach out to the Marketing team.
Second Step: Cover/Header Photo
LinkedIn has the option for everyone to choose a header picture. This is a great opportunity for you to pick an industry-related photo or one that’s JSG branded. We have plenty to choose from here.
And we’d love to help you with customizing them or finding you a specific picture if you’d like. A header picture is just another opportunity for you to sell yourself and gain even more engagement on LinkedIn.
Third Step: Optimize Your Headline
Your headline on LinkedIn is the 120 characters you have to explain (in a short and quick way) what you do and where you work. This is an exciting opportunity for you to get creative but also be concise! Along with your profile picture, this will be the first thing people can see and read when you ask to connect with them. So, ensuring that what you do is easily presented is important!
Fourth Step: Good Summary
A summary on LinkedIn is your chance to shine to those checking out your profile. This is where you want to explain who you are, what you do, the skills you have acquired over the years, and the passion you have for your job. LinkedIn has become a great place for staffing firms like us to reach our clients and candidates so ensuring your summary illustrates the best of you and what you do can be more impactful than you think. If you need help coming up with a captivating or fun summary, please reach out to us on the Marketing team.
Final Step: Link Your Media
LinkedIn offers a great option to link articles, websites, videos, and anything else you’d like in your summary. This is a way for you to share more about your expertise in blogs, company videos, and even JSG accolades! So, if you’re looking for more things to add to this portion of your summary, we’d love to help!
LinkedIn Best Practices are all about helping you master your LinkedIn profile; it’s just another tool for you to successfully engage with prospective clients and candidates. As the Marketing team, we’re here to help you and JSG be as successful as possible. So again, if you ever need help, we are here!